Video: Ubisoft's "Keyboard Sam" Splinter Cell Trailer

There are times when you think you know what you're watching. There are also those times when you ask yourself "WTF?" while you're watching something. This is one of those times. Watch the video from Ubisoft below:



Apparently, this has something to do with the words 4chan, Keyboard Sam, Meme, and Ubisoft. Aside from the music (which I find catchy and intriguing) and the cat playing the piano, I don't get nothing at all. Somebody care to explain it to me?

Play him off, Keyboard Sam.

Added:

I found the original video, the "trollee" if you will:


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