SM Cinema Launches e-Plus Card, Makes Going to Movies Easier

Last April 11, 2012 SM Cinema launched the e-PLUS Card, its newest reloadable movie card that totally makes a moviegoer's cinema life easier and rewarding. But what exactly is the e-PLUS Card?

The e-PLUS Card, short for Entertainment, Privileges, Lifestyle, Upgrades and Surprises, is basically a movie ticket, a rewards point magnet, a VIP privilege pass, and a special promo coupon packed all in one card. Imagine 50% off on selected movies or invites to exclusive events. Yes, you can have that and more by just being a holder of the e-PLUS Card.

Upon signing up, cardholders can also start receiving movie and promo updates regularly both via SMS and email. In addition, they can have their own e-PLUS account through the e-PLUS page at the SM Cinema website.

Turns out I'm member number 525!

e-PLUS, the first of its kind in the country, gives movie-watching an exciting twist. We are innovating to provide our patrons more convenient access where they don’t need to fall in line when purchasing movie tickets. They just have to go straight to their cinema of choice and insert their card. We are loading up the card with rewards and perks. The e-PLUS card is a perfect entertainment gift card. It is also ideal as corporate giveaways for various programs and promotion.” says Ms. Sahara Jean Garnica, Senior Marketing Manager of SM Cinema.

Easy to Use

The SM Cinema e-PLUS Card is very easy to use. Just load up at the special e-PLUS lanes located at SM Cinema ticket booths and insert your personalized card at the cinema gate like it's the MRT. You'll then receive a receipt and you're good to go. Aside from that, snacktime treats for members include free upsize of drinks and meal credits for every Php500.00 or Php1000.00 reload.

e-Plus Card slot at the left, QR code ticket reader at the right

Made Fast and Fun

The SM Cinema e-PLUS Card, provided that you have done everything required, will be at your fingertips in no less than 30 minutes. Plus, you even have the option to choose what name would appear on the card.

First of its Kind

No more falling in long queues just to buy paper tickets. With the e-PLUS Card, you'll have access to super fast express loading lanes that will transfer credits simply by tapping the card into a machine.

Special Promos for Members

When you sign up for membership to the e-PLUS loyalty program, you automatically qualify to enjoy special offers from The White Hat, Goldilocks, Mister Donut, Hen Lin, Sbarro, Airphil Express and SM Men’s Wear. Villman, Lenovo, Silverworks, Belo Men and Belo Essentials offer unbelievable surprises while special privileges are up for grabs at Beauty and Butter, The Body Shop, Slimmer’s World, Slimmer’s Face and Skin, SM Storyland, SM Bowling, SM Skating, MOA Eye and Nido Fortified Science Discovery Center. Experience discounts from products that define your lifestyle such as The North Face, Bratpack, Roxy, Delsey, High Sierra, Quicksilver, Kickers, Sanuk, DC and The Travel Club.

Put simply, the SM Cinema e-PLUS Card is like SM's own Advantage Card, BDO's Platinum Card, or Time Zone's Gold Card, except it's for the movies. And you know how it is with movies: blockbusters are always the talk of the town. If you don't want to be left behind while enjoying perks, get yourself your own e-PLUS Card.

To learn more about the e-PLUS card, visit or call Customer Care Hotline 470-2222.

'Till my next installment.

Disclaimer: SM Cinema invited us to test the e-PLUS card and witness an advanced screening of the movie Battleship.

(Image Gallery)

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