Cherry Mobile Alpha Luxe Announced, Mid-Range Windows Phone Device for P4,999

Cherry Mobile, in a big Intel and Windows reveal event, announced the Cherry Mobile Alpha Luxe. The Luxe - the company's second Windows device (just after the Cherry Mobile Alpha Style) - is a mid-range, Windows Phone 8.1 smartphone, which sports a 1.2GHz quad-core Snapdragon 200 processor, 1GB of RAM, and an 8-megapixel shooter for only P4,999 (SRP).

Cherry Mobile Alpha Luxe Announced, Mid-Range Windows Phone Device for P4,999

The obvious comparison to be made here is the Alpha Luxe against existing Lumia devices - or all Windows devices that have existed for that matter. If you'll recall, most WP smartphones have been priced at a premium, and still are - the main deterrent of Windows Phone adoption. But with the arrival of these ultra-affordable Windows devices from Cherry Mobile, we might see an influx of new users and market share growth of the OS, at least locally. And that's good, because the local smartphone scene will get more competitive than they already are, with better features and prices on budget smartphones.

The Cherry Mobile Alpha Luxe is pitched by the company for professionals who need powerful smartphones for work. The statement however, fails to define what is powerful. Is an octa-core Android device from the same company not powerful? Is it when a device runs the Windows Phone OS does it only become powerful?

Cherry Mobile Alpha Luxe Announced, Mid-Range Windows Phone Device for P4,999

As for availability, Cherry Mobile hasn't disclosed any official release date yet. We should expect it to become available soon, perhaps within 2-3 weeks.

Cherry Mobile Alpha Luxe Specifications

OS: Windows Phone 8.1
Processor: 1.2GHz quad-core Snapdragon 200 processor, Adreno 305 GPU
Memory: 1GB RAM, 8GB internal storage, microSD expandable up to 32GB
Display: 5-inch HD (720p) IPS display, Asahi Dragon Trail glass
Camera: 8-mepigaxel rear camera with AF & flash, 2-megapixel front-facing camera
Connectivity: HSPA+, WiFi 802.11 b/g/n, Bluetooth
SIM: Dual SIM, dual standby
Battery: TBA
Colors: Black, white
Price: P4,999

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